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Consulting and Scoping

Our expertise, your project

96black has a wealth of experience in the digital realm. We build websites, manage SEO and PPC campaigns - we've even designed and built a game. What this means is that there's a lot that we know about a lot of things and we can communicate that knowledge in either simple or complex terms.

Whether you need training, a web specification, or a full style guide for your website we can help.

Below is some detail on what we can do, but if you need assistance with any of your digital work please feel free to contact us to see how we can help.

  • Scoping


    Without a clear articulation of what a project is supposed to do and how it will do it, you can't possibly hope for a successful outcome. With a scope document from 96black you can be sure that all the angles have been thought through: technology platform, interactions, business objectives, content strategy etc. Whatever your requirements are, we'll capture them in a straight forward specification that can be handed to any competent web developer for implementation.

  • Wireframes


    Hand in hand with scoping comes wireframes. More concerned with steps, interactions, and layout than purely technical factors, a good set of wireframes will spell out exactly how a website will look and work. Stopping short of being a full design, wireframes will show exactly how an ecommerce system might work for example: product selection, shopping carts, checkout, payments, accounts etc.

  • Style Guides

    Style Guides

    A good style guide for your web content will cover tone of voice, shared vocabulary, keywords, optimal page length, image size and shape and more - all customised for your website and company. Having one of these on hand will remove any inconsistencies from the site, which can be a problem when more than one staff member creates and publishes content, or a staff member that used to create all the content leaves or changes role.

  • Training


    96black can help you and your staff with your training needs. Either at your place or ours, we can hold training sessions on a range of topics: Google Analytics, Content Management Systems, Search Engine Optimisation, Pay Per Click campaigns and much more. Get in contact with us to see how we can help you with your training needs.